Reporting & Data Analysis
Data analysis essentials
Spotting patterns, root cause analysis and reports worth reading.
Retention and lifecycle marketing
Retention marketing is the hardest thing to hire for
For DTC brands, the channels you own run by someone senior. For retention agencies, live training by the hour that makes your strategists sharper. Same experience, packaged for how you work.
Tools and platforms I work in every week
For DTC teams and brands
Fractional email, SMS and retention marketing
Some brands need someone to own the email, SMS and subscription work outright. Others already have a good marketer on it and want a second senior opinion, or more hands on the build. I do both, working a small number of brands at once so nobody gets what is left over.
Fractional retention
A senior partner for your email, SMS and subscription work
Strategy, prioritisation and the judgement calls, whether I’m leading them or backing the person who is. In your Klaviyo, in your Slack, across the thinking and the build.
Explore fractional support →- Retention and lifecycle strategy
- List growth and capture
- Klaviyo, email, SMS and push
- Direct mail for lapsed buyers
- Subscription and churn work
- Segmentation, testing and analytics
- Hands-on build, not just advice
For retention marketing agencies
Live retention marketing training for agency teams
Senior retention people are expensive to find and slow to grow, because the judgement comes from having seen a lot of accounts. The quickest way to add those reps to the team you already have is a single live hour on the topic they are stuck on, run as often as it earns its place.
Training session
Training your team will actually use
One live hour, one topic, worked against the client accounts your strategists are stuck on. Built for retention marketing teams, not a course nobody finishes. $349 a session.
Explore training topics →- A growing library of built sessions
- Applied to accounts your team runs
- Works with two people or twenty-five
- Deck, templates and recording after
- AI prompt pack built per topic
Inside the training library
A growing set of built training sessions, $349 a session. Pick the gap your team has, or ask about one that isn't here.
Campaign Ideation
Killer email & SMS campaign ideas
15+ angles for generating campaigns clients actually get excited about.
Retention Marketing
Being omni-channel obsessed
Sequencing one message across channels instead of repeating it.
Retention Marketing
Understanding subscription churn
Separating the customers who left from the ones you lost by accident.
Client Onboarding
Better client onboarding
The first thirty days decide how the next twelve months go.
Retention Marketing
Product-led retention
Using product and purchase data to decide what the next send should sell.
AI & Workflow
Practical AI for retention marketers
10+ ways to speed up the work, and where it is confidently wrong.
Copywriting
Writing for the conversion
The behavioural levers behind a click, applied to live email and SMS.
Book a session
Pick a topic, pick an hour. $349 a session, or $599 a month for two.
Book a session →
How I think about it
I still run the accounts
I run retention marketing in-house every week, across Klaviyo, SMS, push and subscription lifecycle. Everything I advise on has been tested against live accounts, real revenue targets and clients who wanted an answer by Friday.
That's the difference between best practice and judgement. Anyone can list what a tool is capable of. The useful part is knowing which three things matter this quarter, and which twenty can wait.
Wiehan Britz
Founder at Four Scoop
7+
Years running retention and lifecycle marketing
50+
Client accounts managed
Daily
Still building campaigns and flows in live accounts
45+
Agency marketers trained
What people say
What teams say after
From strategists, founders and specialists who have sat in a session and gone back to their accounts with it.
“There was a lot of useful information to explore. I especially liked the treemap for root cause analysis and I am creating one right now for subscriber growth.”
Claudia HowardFounder · claudiahoward.com
“Thanks for the session yesterday. Really interesting to see how you analyze data! Loved the heat map....really transformed the data visually. Great work!”
Cheryl CarpenterKlaviyo Specialist · G7 Venture Studio
“His insights into consumer psychology and behavior were invaluable, helping me to understand how to create emails/SMS that not only capture attention but also drive action.”
Myrell IsananQA Specialist · Freelancer
“It taught me to use tools and AI to make the task easier and more efficient. It’s also nice that the lessons are bite-sized, so they’re easy to consume and not overwhelming.”
Shirley Mae JapayRetention Consultant · Independent
“Big respect for putting this together, it’s exactly the kind of stuff that helps us look sharper when we’re onboarding clients and showing them results. Definitely doing another training session with you soon, thanks a lot man, appreciate you!”
Ameer Hamza HashmiEmail Marketing Manager
“The session was packed with actionable insights, not just theories you read online. I loved how Wiehan broke it into two parts: the common mistakes to avoid and the actual frameworks to use for data analysis. He also shared real examples that were really helpful. I would 100% recommend attending.”
Sidhartha Sekhar SahooService Owner at Magnet Monster
Start a conversation
Two ways to start
Book a training session outright, or take a short call about fractional support first. Either way you get a straight answer on fit, and I will say so if neither is right for you.
- ✓ No deck, no pitch, no follow-up sequence
- ✓ I'll say so if you don't need me
- ✓ Straight answer on cost and timing
Book a conversation
Fifteen minutes, no pitch. DTC team weighing up fractional support, or an agency sizing up a training session, I will give you a straight answer on fit either way.
Find a time → Or email hello@fourscoop.com