For DTC brands
Fractional retention marketing
Senior ownership of your retention marketing, working inside your team and your accounts.
Explore fractional support →About
I was COO of a retention agency. The gap was never the tools, it was the training
Years on the operator side of a well-known retention agency taught me where the real constraint sits, and it is the same one across the industry: retention is handed to capable marketers that nobody ever formally trains. I still run retention marketing in real accounts every week. Everything here comes out of both.
The short version
Agencies don't lose retention work on effort. They lose it on training
Senior retention hires are scarce and expensive, so accounts get staffed with capable marketers who were never formally taught it. They work hard, the client sees activity without a plan, and the retainer quietly gets reviewed.
01
COO of a retention agency
Hiring and recruitment, client delivery, strategy, reporting, production output and training. Training moved all of it, and it is the hardest thing in an agency to protect time for.
02
Still in the accounts
I run retention marketing in-house every week across Klaviyo, SMS, push and subscription lifecycle. Nothing here is remembered from a job I left five years ago.
03
Both sides of the retainer
I've run the agency taking the brief and been the client writing it, so I know what your team is defending in the QBR and what the client is actually worried about.
Why Four Scoop
I do this work daily. I don't just teach it
Everything here has been tested against live accounts, real revenue targets and clients who wanted an answer by Friday. The goal is not to make your team better at taking training. It is to make them better in the room, whether that room is a pitch, a QBR or a Monday planning call.
I'm not a career trainer. I still run campaigns and flows every week. Your team gets current senior retention thinking, applied to the kinds of problems they actually face inside agency accounts.
Wiehan Britz
Founder at Four Scoop
7+
Years running retention and lifecycle marketing
50+
Client accounts managed
Daily
Still building campaigns and flows in live accounts
45+
Agency marketers trained
Ways to work together
Two ways in
One for DTC brands, one for the agencies that serve them.
For agencies
1-hour virtual training
One hour, one topic, applied to the client work your team is doing now.
Explore training →Off the clock
Things that have nothing to do with retention marketing
You are going to spend an hour on a call with me, so here is the rest of it.
Dad of two
They are my world, and everything else on this page gets arranged around them.
Summer means fishing
Freshwater, kids in tow. We catch a lot less than we plan to and nobody minds.
A bit of travel
The UK and the States so far. Light travelling, but enough to want more of it.
Cooking outdoors
If there is fire and there is meat, I am in. The kitchen is for reheating.
Get in touch
Tell me where your team is getting stuck
A short call, no deck and no pitch. If what you need isn't something I do, I'll say so and point you at whoever does it better.
- ✓ Straight answer on fit, cost and timing
- ✓ NDA signed before I see anything sensitive
- ✓ I'll tell you if you don't need me
Book a conversation
Fifteen minutes, no pitch. Brands and agencies both start here. Tell me what you are trying to fix and I will tell you whether I am the right fit.
Find a time → Or email hello@fourscoop.com