Checklists, templates and prompt packs pulled straight out of live account work. No email, no form, no sequence afterwards. Take what's useful and go.
Every task a launch needs, phased from prep through send day to the post-mortem. Built for the weeks when BFCM, a product drop and a client promo all land on top of each other.
A one-page view of every touchpoint a customer hits, from first ad to second order. Use it in a kickoff or a QBR when you need to show where the gaps are without opening the account.
Seven sections covering deliverability, flows, campaigns, segmentation, data, design and compliance. Score each one and you finish with a ranked list of what to fix first, not a list of observations.
Three months of campaigns, flow builds and tests on a single timeline. Made for the conversation where a client asks what you are actually doing for them next quarter.
Everything worth checking before a design goes to build, from hierarchy and mobile rendering to alt text, contrast and footer compliance. Hand it to a junior designer and the review round gets shorter.
Profile counts creep and the bill follows. Work through the suppression, sunset and list hygiene checks here and you will usually find a chunk of profiles you are paying for and never mailing.
Work out what your buyer is thinking, seeing and worrying about before you write the subject line. The gap between copy that gets ignored and copy that lands is usually this exercise.
The eight-stage flywheel version, one tab per stage. Deeper than the one-page map above, for when you are building the touchpoints rather than presenting them.
Nothing here yet.
These are the general-purpose versions, and they only get you so far. The useful one is the same thinking applied to the clients your team is stuck on, which is what an hour of training is for.
Fifteen minutes, no pitch. Tell us what your team keeps getting stuck on and we will tell you whether an hour would fix it.
Find a time → Or email hello@fourscoop.com